Here are some very good books that will get you going in the right direction.
Gravitational Marketing
Wouldn’t it be great if you could just sit there on your duff while customers came to you – with no need for cold-calling, prospecting, hard-selling, or flat-out begging for business? Too bad it doesn’t work that way in the real world. Or does it?
In Gravitational Marketing, you’ll discover just how easy it is to create a low-cost, high-powered marketing system that attracts a steadily growing stream of customers into your business day after day, month upon month, for years to come. Marketing mavens Jimmy Vee and Travis Miller team up with celebrated rainmaker Joel Bauer to show you how to attract customers naturally. Following ideas and methods that have been thoroughly tested and proven by the savviest marketers in a broad spectrum of industries, you’ll learn how to control, navigate, and respond to changes in that constantly evolving consumer landscape.
Listen to Gravitational Marketing and find out how easy and simple it is to naturally attract a steady steam of qualified buyers who seek you out, pay more, stay longer, and refer everyone they know.
Ultimate Sales Machine
There are countless books, seminars, and consultants that offer the secrets to everlasting business success. After heeding their advice, perhaps you manage your time more efficiently, write a compelling pitch letter, or close a few more deals. But after a week or a month, you revert to your old bad habits and mediocre performance, until the next hot new program comes along. The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week – and teach your staff to do the same.
This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each “impact area” of your business, and you will be astonished at how much you can accomplish.
Millionaire MBA Business Mentoring
With Millionaire MBA Business Mentoring Programme you will have 25 ultra-successful entrepreneurs (including five Entrepreneur of the Year winners) and four international business gurus “on-tap” to guide you to ultimate success in your own business.
Never before has such a gathering of like-minded business owners come together in one place, creating a valuable reservoir of knowledge and experience, to help you discover the repeatable and consistent rules of small and medium-sized business.
How to Win Friends and Influence People
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you!
Simon & Schuster Audio is proud to present one of the best-selling books of all time, Dale Carnegie’s perennial classic How to Win Friends and Influence People, presented here in its entirety.
For over 60 years the rock-solid, time-tested advice in this audiobook has carried thousands of now-famous people up the ladder of success in their business and personal lives.
With this truly phenomenal audiobook, learn:
The six ways to make people like you
The twelve ways to win people to your way of thinking
The nine ways to change people without arousing resentment
And much, much more!
There is room at the top, when you know…How to Win Friends and Influence People.
Going Lean
Going Lean sets aside the notion that efficient operations and powerful innovations are only possible when business is steady and demand is growing. Instead, companies must learn that sudden shifts or unpredictable conditions need not undermine their results.
Led by a new breed of companies – Toyota, Wal-Mart, and Southwest Airlines – a powerful, yet unexpected mindset is reshaping the rules for business competitiveness. By using Lean Dynamics – based on the now famous Toyota Production System – companies everywhere can thrive in virtually any environment.
In Going Lean, listeners will learn how to:
Become broadly effective in creating and sustaining value
Set a critical foundation for achieving sustained excellence
Identify sources of lag and create robust value streams that thrive in today’s dynamic conditions
Describe the underlying techniques to maintain steady and predictable flow
Create a system based on “pull”, or external demand that consistently introduces new innovation even during severe downturns
Strive for perfection
Deliver industry-leading returns
Eat that Frog
There’s an old saying: if you eat a live frog first thing each morning, you’ll have the satisfaction of knowing that it’s probably the worst thing you’ll do all day. Using “eat that frog” as a metaphor for tackling the most challenging task of your day, the one you are most likely to procrastinate on, but also the one that might have the greatest positive impact on your life, Eat That Frog! shows you how to zero in on these critical tasks and organize your day. You’ll not only get more done faster, but get the right things done.
In his trademark high-energy style, acclaimed speaker and best-selling author Brian Tracy cuts to the core of what is vital to effective personal time management: decision, discipline, and determination. He reminds us: “The purpose of time-management skills, of eating that frog, and getting more done in less time, is to enable you to spend more ‘face time’ with the people you care about, doing the things that give you the greatest amount of joy in life.”
The E-Myth
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.